Years ago, listening to Horace Dediu’s podcast, I heard Bob Moesta interviewing Horace about a car he’d recently bought. Bob was walking through the purchase the way he does, when Horace mentioned something about gas mileage. Bob paused the interview. “Did you see what just happened? Horace just tried to tell me he got a […]

If you’re the minority advocate for your brand’s mobile app program, there are a few steps you can take to ensure your brand commits. Mobile apps are a powerful platform through which brands can engage, convert and retain customers unlike ever before. Strangely, many brands continue to treat apps as necessary evils they must (but […]

How to determine when to make an app and when to try a different method like a Responsive site. When marketing your brand, you might assume a mobile app is the way to go. You may be surprised to learn they’re not always the right choice. Apps are incredibly powerful tools that help deliver real […]

Why is Agile is the best choice for your brand? In 2010, I transitioned H&R Block’s mobile app development program from the fixed price/scope model to Agile. Solving many of the flawed assumptions inherent in fixed scope development was a big job but by far the largest and most beneficial shift I helped them make. […]