businessphilosophy

How to Integrate Jobs-To-Be -Done and App Definition Statements into Your Mobile Strategy

  As a strategist I’ve written a lot about Jobs-To-Be-Done. So if you’re reading this post you already know that customers don’t want the drills – they want the holes in the walls. But understanding the value in Jobs-To-Be-Done and App Definition Statements (ADS) and implementing these critical elements into your Mobile App development process …

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The Fundamental Problem of Software: Translating Business Rules into Code

How Behavior-Driven Development (BDD) can help solve the fundamental problem of software.  Translating language – an example In true BDD fashion, let’s start with an example: Carlos is fluent in Spanish, but does not speak English. Mary is an English speaker who knows little to no Spanish. However, Carlos and Mary wish to communicate. What’s …

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How to Manage Your Agency’s Mobile App UX in an Agile Environment

More brands and agencies are moving towards Agile as they realize the power, speed and efficiency of this process. But how does a product owner manage UX in an iterative environment where scope isn’t fixed? In traditional Waterfall methodology, wireframes and comps are created, internally review, edited, reviewed again, presented to the client, feedback collected, …

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Three Things We Humans Are Terrible At And What It Means For Mobile App Development

Three pitfalls of self-delusion and how humility, flexibility, and knowledge can save your mobile app development project. 1. Multitasking The term “multitasking” came from my world of computer science. Doing multiple things at once can elusively make us feel as though we are multiplying our productivity, but the actual truth is pretty damning. While you …

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