businessphilosophy
Helping Your Brand Commit to Your Mobile App Development Program
If you’re the minority advocate for your brand’s mobile app program, there are a few steps you can take to ensure your brand commits. Mobile apps are a powerful platform through which brands can engage, convert and retain customers unlike ever before. Strangely, many brands continue to treat apps as necessary evils they must (but …
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Why Some Brands Just Don’t Need a Mobile App
How to determine when to make an app and when to try a different method like a Responsive site. When marketing your brand, you might assume a mobile app is the way to go. You may be surprised to learn they’re not always the right choice. Apps are incredibly powerful tools that help deliver real …
How Agile Changed the Mobile App Development Game
Why is Agile is the best choice for your brand? In 2010, I transitioned H&R Block’s mobile app development program from the fixed price/scope model to Agile. Solving many of the flawed assumptions inherent in fixed scope development was a big job but by far the largest and most beneficial shift I helped them make. …
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Making Your Mobile App and Mobile Website Work Together
Follow these two steps for a successful, holistic and cohesive mobile web and mobile app development strategy. Many brands see mobile web and apps as an either/or choice. Others try to mirror their app and mobile website or worse, withhold key features from one to help ‘encourage’ greater use of the other. All this is …
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Why Your App Shouldn’t Have the Kitchen Sink
How to keep your mobile app development targeted and successful. When creating a mobile app it can be tempting to include all the possible bells and whistles you can think of. But really, your app should remain simple and focused to be a success. Here are some key points to remember to keep your app …
Manage Mobile App Development and Release with Git-flow
Git is an amazingly powerful version control system, and git-flow helps you use that power in a coherent and safe fashion. I am a huge fan and proponent of git. It offers an incredible mix of flexibility, speed, tools and widespread adoption. Here’s a rundown of how it works in a running project: Only two …
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Choosing the Right Server-Side Language and Platform for Your Mobile App Development
Ultimately, the choice is a balance between your comfort level and the project requirements. There is no single language and platform that can do it all, but with the right questions you can narrow down your search and find the solution that fits your project. Here are the questions you will need to ask to …
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Why Your Brand Must Translate Your Mobile App
Neglecting to translate your app is neglecting an opportunity engage your users in the language that’s relevant to them. It’s difficult to understand why a brand wouldn’t offer an app in the language their users speak, especially in a country where a full 20% of citizens are non-English speakers. Hispanics in particular are the demographic …
