businessphilosophy
The Three Keys to Mobile App Success
There are now over 1.5 million apps on the App Store. With so much competing for your customers’ attention it takes even more to cement yourself into the top 10 or so apps that users turn to on a regular basis. 1. Build to the Platform Building to the platform means far more than just …
Is Your (Lack of) Mobile Strategy Fracturing Your Brand?
The key to a successful mobile app strategy is to build the fewest (yes, the fewest!) number of a highly branded, platform specific, well designed app(s) with the most high value features that solve your customers real problems. It takes a great deal of time, money and effort to get a user to go to …
Is Your (Lack of) Mobile Strategy Fracturing Your Brand? Read More »
MediaPost Publications The CMO-CIO Disconnect: Stronger Collaboration Drives Digital Success
MediaPost Publications The CMO-CIO Disconnect: Stronger Collaboration Drives Digital Success Recent research shows that only one in every ten senior marketing and information technology executives believe that the Chief Marketing Officer (CMO) – Chief Information Officer (CIO) relationship and collaboration is at the right level. The CMO and CIO – who together control significant portions of the …
App Developers Missing Out On Hispanic Market
App Developers Missing Out On Hispanic Market Shelly Kramer cites BiTE’s AdAge article and continues the theme that app brands are missing a huge opportunity to reach the underserved Hispanic market. In the past translation was a difficult, painful and entirely separate project whose cost was tough to justify. This is precisely why we built …
