Design

How to Integrate Jobs-To-Be -Done and App Definition Statements into Your Mobile Strategy

  As a strategist I’ve written a lot about Jobs-To-Be-Done. So if you’re reading this post you already know that customers don’t want the drills – they want the holes in the walls. But understanding the value in Jobs-To-Be-Done and App Definition Statements (ADS) and implementing these critical elements into your Mobile App development process …

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The Fundamental Problem of Software: Translating Business Rules into Code

How Behavior-Driven Development (BDD) can help solve the fundamental problem of software.  Translating language – an example In true BDD fashion, let’s start with an example: Carlos is fluent in Spanish, but does not speak English. Mary is an English speaker who knows little to no Spanish. However, Carlos and Mary wish to communicate. What’s …

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Mobile Design Trends for 2015

Mobile is no longer a trend but the new standard. In 2014, mobile continued to pave its way to the forefront of the marketing, digital and consumer worlds. Mobile apps have greatly influenced design this past year and will continue to do so in 2015, with Apple and Google in the forefront of the design …

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