developers


Why CTOs Need to Think About APIs Before Websites

By moving the primary focus from your website to your API, your organization will be far more prepared to thrive in the mobile revolution. I came out of college right at the exciting explosion of the web. Most people paid little attention to it, Wired looked like this, and my family would get excited when …

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Why Mobile Apps Should be Seen as Products, Not One-Off Initiatives

Mobile apps are incredibly intentional media. Users must search the app store for your app, download it, open it and then return to it. If you’re asking a user to go through all that effort, there has to be a compelling reason for them to do so. If your app doesn’t have a clear goal, …

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How CTOs and Managers Can Help Their Engineers be Great at Mobile App Development

Provide the best tools, carve out time to learn, and remove distractions and obstacles. There’s an adage that to earn a small fortune in the stock market you only need one thing: start with a large one. Similarly, if you want your engineers to do great work, it’s a good idea to hire great engineers. …

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Using Libraries in Mobile App Development

Here’s how your reusable code can be made easier with libraries. If your organization has more than a single app or a number of common areas of functionality/APIs, you need to think of how to manage your codebase smarter by using reusable libraries. Too often libraries are thought of as exclusively open-source projects that solve …

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Helping Your Brand Commit to Your Mobile App Development Program

If you’re the minority advocate for your brand’s mobile app program, there are a few steps you can take to ensure your brand commits. Mobile apps are a powerful platform through which brands can engage, convert and retain customers unlike ever before. Strangely, many brands continue to treat apps as necessary evils they must (but …

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More Reasons Agile is the Best Choice for Your Mobile App Development

Seven mistakes to avoid when going Agile.  Agile has been both evangelized for its ability to allow for rapid delivery of product, and dismissed as chaotic. After years of frustration with traditional project management, I have grown to love Agile. The speed with which you can complete projects, and the ability to manage cost and …

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The Do’s and Don’ts of Jobs-to-be-Done and Your Mobile App Development

The central question of your mobile app development should be, “What job is the customer hiring my mobile app to do?” While this may seem like an obvious starting point, I have rarely seen companies employ the “getting the job done” test while developing their mobile app. Below are the “do’s” and “don’ts” to make …

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Consistent Branding in Mobile App Development and Design

All too often brands forget that their mobile apps need the same careful and meticulous branding as any other of their advertising channels. Your brand works hard to maintain a consistent, well-defined identity, so users can easily recognize you, keep you top-of-mind and form a lasting relationship. But all too often brands forget that their …

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