developers
Why Some Brands Just Don’t Need a Mobile App
How to determine when to make an app and when to try a different method like a Responsive site. When marketing your brand, you might assume a mobile app is the way to go. You may be surprised to learn they’re not always the right choice. Apps are incredibly powerful tools that help deliver real …
How Agile Changed the Mobile App Development Game
Why is Agile is the best choice for your brand? In 2010, I transitioned H&R Block’s mobile app development program from the fixed price/scope model to Agile. Solving many of the flawed assumptions inherent in fixed scope development was a big job but by far the largest and most beneficial shift I helped them make. …
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What Your Brand Can Learn from Free-to-Play Games
Wildly successful and designed to appear light and carefree, free-to-play (FTP) games are based on decades of research on why we consume and what compels us to purchase. These games may appear to be a highly successful island unto themselves providing limited insights for non-game brands. But if we take a closer look we can …
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Making Your Mobile App and Mobile Website Work Together
Follow these two steps for a successful, holistic and cohesive mobile web and mobile app development strategy. Many brands see mobile web and apps as an either/or choice. Others try to mirror their app and mobile website or worse, withhold key features from one to help ‘encourage’ greater use of the other. All this is …
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Why Your App Shouldn’t Have the Kitchen Sink
How to keep your mobile app development targeted and successful. When creating a mobile app it can be tempting to include all the possible bells and whistles you can think of. But really, your app should remain simple and focused to be a success. Here are some key points to remember to keep your app …
From Zero to API in One Working Week
A day-by-day guide for your mobile app development team In software development, some projects require extreme agility. Your team is now required to stand up a mobile API in one week. This can be intimidating for even the most experienced team. Take a deep breath, and map out your week. Day 1: Domain/project research Before …
The Problem With Cross-Platform Mobile App Development
Five questions you should ask before starting a new project. Staring into the abyss of mobile development can be scary. The development options are numerous. Should you choose native? Cross-platform? Web app? Naturally you may want to use your internal development team, but if you don’t already have native mobile developers you may be considering …
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Manage Mobile App Development and Release with Git-flow
Git is an amazingly powerful version control system, and git-flow helps you use that power in a coherent and safe fashion. I am a huge fan and proponent of git. It offers an incredible mix of flexibility, speed, tools and widespread adoption. Here’s a rundown of how it works in a running project: Only two …
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