disruption

Project Titan: What We Know So Far About the Apple Car

Over the years, speculation over the next Apple product has become a way of life. Entire sites devote themselves to the dissemination of rumors and the aggregation of insider tidbits. Today I’ll pick apart the facts and rumors about the much-talked-about Apple Car. Wait, what? So I’m saying it’ll really happen? Yes, it’ll happen, and …

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Jobs To Be Done, Good Enough and Your Mobile App

The basics behind Clayton Christensen Jobs-to-be-done theory is that customers buy or “hire” products and services to do jobs. Some of those jobs are quite clear: I hire the metro to take me from point A to point B. But there are other jobs for which people might hire the metro: to be eco-friendly, or …

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