The Fall of TV, Apple Pay, 6% Whales, and Facebook’s (latest) Fail
“More revolution will come from smartphones than from any previous computing product in history. It’s because of this that we will see a future with one billion more people online, a future only made possible because of mobile.” –@BenBajarin TV: The King has Fallen Last week we talked about the incredible growth mobile internet has …
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How to Help Your Customers Find Your Mobile App
Ensuring you’re not lost in a sea of apps. With over a million apps each in Apple’s App Store and Google Play discoverability gets harder every day. Today I’ll talk about a few simple ways you can help your customers find your app. Let’s go way back to the early days of digital marketing. The …
Dependent on Digital Whales – stratechery by Ben Thompson
Dependent on Digital Whales – stratechery by Ben Thompson Ben Thompson looks at Facebook and their announcement from the F8 conference held recently. Facebook is getting very good at targeting ads for apps and finding the right people to make them profitable for developers. The downside is that this is overwhelmingly working for free-to-play games, …
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Facebook Adds Mobile Video Ads
Facebook Adds Mobile Video Ads Facebook’s CPA campaign is the first highly targeted real and potentially effective solution to the app marketing and discovery problem. Hard to believe it took nearly 5 years to see solves for such a fundamental problem. Let’s hope the numbers add up for reasonable ROI. Marketers opting for CPA bidding …
Facebook ad profit a staggering 1790% more on iPhone than Android
Facebook ad profit a staggering 1790% more on iPhone than Android This study from Nannigans has been getting a lot of mention (and rightfully so) for its staggering stat that they are seeing almost 18 times more profit from Facebook ads on iOS over Android. But a key stat for retailers is that they are …
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Cisco, Facebook to work with businesses to expand free Wi-Fi use
Cisco, Facebook to work with businesses to expand free Wi-Fi use Facebook makes a big land grab for local data: they will be partnering with local businesses to gate wifi with a check in. So when you go to a coffee shop, instead of having some cryptic password of the day written on a whiteboard, …
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Mobile App Ads for Engagement and Conversion
Mobile App Ads for Engagement and Conversion Facebook continues its charge to become the Adwords of mobile. This is yet another huge problem that Facebook solves for app developers. If you recall, we did a study that got some press back in April/May that showed just what a wasteland there is for forgotten apps on …
