How to perfect gamification in your app.   Gamification is one of the most popular buzzwords when discussing mobile app strategy. So what does it mean? Gamification is the application of game mechanics to non-game contexts, encouraging action and rewarding accomplishments. Over the past few years, more and more product owners have come to me asking […]

Wildly successful and designed to appear light and carefree, free-to-play (FTP) games are based on decades of research on why we consume and what compels us to purchase. These games may appear to be a highly successful island unto themselves providing limited insights for non-game brands. But if we take a closer look we can […]