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Branding, the App Store and Your Mobile App Marketing
I recently talked about the importance of consistent branding in your mobile app design. Today I’ll talk about how equally vital it is that your branding be clear and consistent in the App Store as well. Franchisees: get ‘em in line If your brand has franchises, it’s essential that they adhere to the same mobile …
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Why is Amazon Flailing?
With the disastrous release of Fire Phone and the utterly ignorable Echo, it seems Amazon has lost its way. The trouble started when Amazon forked Android to make Fire OS. While Android is technically open source, and anyone can take the code (AOSP) and build, there are limitations. AOSP gives you the basics, but it …
How to Help Your Customers Find Your Mobile App
Ensuring you’re not lost in a sea of apps. With over a million apps each in Apple’s App Store and Google Play discoverability gets harder every day. Today I’ll talk about a few simple ways you can help your customers find your app. Let’s go way back to the early days of digital marketing. The …
How Do You Test Mobile Apps for Android?
It’s a question I hear from nearly every client. So here are five ways to make that testing easier. There are thousands of variants of Android devices out there and your app will be run on an incredibly high number of them. There simply isn’t a way to test on every different flavor of device. But like …
Why Android Fragmentation Isn’t a Problem (Anymore) in Developing Mobile Apps
Google has done a remarkable job solving the problem of development fragmentation with their implementation of Google Play Services. A Brief History The Android landscape was in a precarious position in terms of development. On the positive side, it was rapidly exploding with several manufacturers releasing a multitude of devices. This barrage of so many …
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Android’s route to 1bn
Android’s route to 1bn Ben Evans analyzes Android’s big milestone of 1 Billion. The most interesting part is the 4th graph, overlaying the version data on the activations. It shows almost no updating of devices. On one sense, this is obvious data we all know – nearly every android device (outside of Google’s own Nexus …
