Mobile Payments, Loyalty Programs and Your App
Brand agnostic consumers to loyalist customes. Loyalty programs are nothing new. 46% of consumers consider loyalty benefits when planning their purchases. What is new is the unprecedented ability to connect with your consumers at the point of sale using mobile to drive loyalty participation, engagement and ultimately, increase sales. According to mobile analytics firm …
Grand gestures, Samsung in the ring, Amazon says now.
Oh, we get it. It mutes. Around here we talk a lot about Jobs-to-be-Done; the theory that you must solve a customer’s real and ongoing problems. Now with that in mind, watch this Microsoft ad. Trust us, it’s SFW and won’t offend any sensibilities (other than your cinematic ones). That, my friends, is Microsoft’s latest …
Grand gestures, Samsung in the ring, Amazon says now. Read More »
The Fall of TV, Apple Pay, 6% Whales, and Facebook’s (latest) Fail
“More revolution will come from smartphones than from any previous computing product in history. It’s because of this that we will see a future with one billion more people online, a future only made possible because of mobile.” –@BenBajarin TV: The King has Fallen Last week we talked about the incredible growth mobile internet has …
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What’s really going on with the Starbucks mobile app information leak, and what you need to know
What’s really going on with the Starbucks mobile app information leak, and what you need to know With Starbucks’ app being the clear leader in mobile payments, any word of a possible lapse in security is bound to get news. Nick Arnott breaks down what really happened and what the real security risks are.