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What are the Different Options for Location Aware Mobile Apps?

Many product owners realize that location can play a huge role in an iOS or Android app. But there are many options and permissions to consider when building in location-awareness.  Location has a long history with the smartphone; it was even a key feature in the launch of the original iPhone. When the iPhone 3G […]


Mobile Payments, Loyalty Programs and Your App

  Brand agnostic consumers to loyalist customes. Loyalty programs are nothing new. 46% of consumers consider loyalty benefits when planning their purchases. What is new is the unprecedented ability to connect with your consumers at the point of sale using mobile to drive loyalty participation, engagement and ultimately, increase sales. According to mobile analytics firm […]


How iBeacons are Revolutionizing Mobile App Development and Retail

How can your mobile app benefit? iBeacons have only been around since the release of iOS 7, but already they’re revolutionizing the way people shop, bridging the gap between online and in-store shopping and helping solidify mobile’s place in the retail space. How do they work? Small, inexpensive Bluetooth transmitters, Apple calls iBeacons, “a new […]


The Evolution of Post-Amazon Retail and Your Mobile App Development

Three Ways Your Mobile App Can Help You Compete It’s hard to believe that retail giant Amazon only started in 1996. I remember when they were an interesting novelty, and now they dominate nearly every area of retail space from book publishing to food. 47% of shoppers said that online is their favorite place to […]


Major League Baseball Rolling Out Thousands of iBeacons for Opening Day

Major League Baseball Rolling Out Thousands of iBeacons for Opening Day MLB is expanding its iBeacon rollout to 20 of its ballparks by opening day. They had previously run a pilot program at Citi field, which apparently went well. We can’t say this enough. If you are in retail and you’re not currently developing a […]


American Eagle To Launch iBeacon Trial Next Month

American Eagle To Launch iBeacon Trial Next Month iBeacons represent a whole new way from brands (especially retail) to communicate, engage, serve and rewards customers. American Eagle continues to be on the leading edge with mobile. I can’t wait to go into an AE retailer next month and see this work first hand. 


iBeacons Used To Deliver Location-Based Access To iOS Newsstand Publications | TechCrunch

iBeacons Used To Deliver Location-Based Access To iOS Newsstand Publications | TechCrunch We can’t say enough about iBeacons and the potential applications. Here’s a great example where a magazine app platform is using them to highlight content in a physical newsstand style – using locations to prompt users about relevant content. 2014 will be an […]


Apple Feature to Turn MLB Stadiums Into Interactive Playgrounds

Apple Feature to Turn MLB Stadiums Into Interactive Playgrounds Really fantastic work from MLB. We’ve been talking a lot about the promise of iBeacons lately and this is a glimpse of why. They are using them to determine exactly where you are in the ballpark and can even do cool things like show you a […]