immersion
In online shopping, touch appears to beat click – The Boston Globe
In online shopping, touch appears to beat click – The Boston Globe Boston Globe, reporting on a new study done by Boston College: “When consumers participating in the study reached out and touched an image on a touchscreen, the experience nearly rivaled their feelings of touching merchandise in a brick-and-mortar store, according to the measure …
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Apple Feature to Turn MLB Stadiums Into Interactive Playgrounds
Apple Feature to Turn MLB Stadiums Into Interactive Playgrounds Really fantastic work from MLB. We’ve been talking a lot about the promise of iBeacons lately and this is a glimpse of why. They are using them to determine exactly where you are in the ballpark and can even do cool things like show you a …
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