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When will the European Union Five reach smartphone saturation?
When will the European Union Five reach smartphone saturation? Horace Dediu looks at the convergence of the US and EU5 smartphone markets and predicts we will reach saturation in about 2 years. Saturation here means that nearly (but not 100%) of adults who purchase their phone (eg not kids, and not employer-provided phones) will have …
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When will the US reach smartphone saturation?
When will the US reach smartphone saturation? Horace Dediu graphs the ComScore market penetration data on smartphone platforms. We’re currently in the middle-late stages of the curve, which means that we’ll start seeing ever more increasingly tough battles over users as new users become fewer and fewer and churn amongst platforms becomes a real player. …
