jobstobedone
The 4 Forces Applied: Why Microsoft’s Conversion Tool Won’t Entice iOS Developers To Windows
Microsoft’s newly announced conversion tool for bringing iOS code to Windows will not be compelling enough to move developers over. The 4 Forces help explain why. The 4 Forces are a lens used to look at why people decide to change their behavior to use a new product or service. It is a wonderfully helpful …
Why Focus Groups Lead to Horrible Software
The first rule of great product development is: Don’t ask the customer what they want. But why? Well, customers have no idea what they want. More importantly, they can’t tell you why they really buy your product. I love the Henry Ford’s quote, “If I’d of asked people what they wanted, they would have …
How to Do BDD and Agile Well for Your Mobile App Project
In a previous post I wrote about how Jobs to be Done theory can be used to develop a clear and powerful mobile strategy. But once you have this mobile strategy in place, and have developed your stories, how do you then execute BDD well in an Agile environment? Going from a waterfall, fixed-price …
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How to Integrate Jobs-To-Be -Done and App Definition Statements into Your Mobile Strategy
As a strategist I’ve written a lot about Jobs-To-Be-Done. So if you’re reading this post you already know that customers don’t want the drills – they want the holes in the walls. But understanding the value in Jobs-To-Be-Done and App Definition Statements (ADS) and implementing these critical elements into your Mobile App development process …
Jobs To Be Done, Good Enough and Your Mobile App
The basics behind Clayton Christensen Jobs-to-be-done theory is that customers buy or “hire” products and services to do jobs. Some of those jobs are quite clear: I hire the metro to take me from point A to point B. But there are other jobs for which people might hire the metro: to be eco-friendly, …
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Grand gestures, Samsung in the ring, Amazon says now.
Oh, we get it. It mutes. Around here we talk a lot about Jobs-to-be-Done; the theory that you must solve a customer’s real and ongoing problems. Now with that in mind, watch this Microsoft ad. Trust us, it’s SFW and won’t offend any sensibilities (other than your cinematic ones). That, my friends, is Microsoft’s latest …
Grand gestures, Samsung in the ring, Amazon says now. Read More »
The Do’s and Don’ts of Jobs-to-be-Done and Your Mobile App Development
The central question of your mobile app development should be, “What job is the customer hiring my mobile app to do?” While this may seem like an obvious starting point, I have rarely seen companies employ the “getting the job done” test while developing their mobile app. Below are the “do’s” and “don’ts” to make …
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Making Your Mobile App and Mobile Website Work Together
Follow these two steps for a successful, holistic and cohesive mobile web and mobile app development strategy. Many brands see mobile web and apps as an either/or choice. Others try to mirror their app and mobile website or worse, withhold key features from one to help ‘encourage’ greater use of the other. All this is …
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