marketstrategy
Moonshot
Moonshot Horace Dediu on the iteration and “small wins” that drive a consumer product. Sometimes the big sweeping visions do actually foresee the future, but to do it in a way that wins, you have to be doing a new, useful job for your customers. It calls to mind Steve Jobs telling the shocking story …
Snooperscope promises to add night vision to your Android device
Snooperscope promises to add night vision to your Android device An add-on for a smartphone or tablet that promises to bring night vision to your Android devices. Similar to a security camera, the module uses infrared light to allow you to see in very low light conditions. Interesting application of tech but what problem does …
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Cups of Water
Cups of Water A clever analogy to illustrate what others have said: it’s not that hard to understand what each of the players (Apple, Google, Microsoft, Amazon) in mobile are doing right now. He adds an important additional observation, however, that all these radically different business models are all existing in the same consumer space …
Scale and polarisation in mobile
Scale and polarisation in mobile Ben Evans with a chart showing the huge spread between the various handset makers. As he points out, it’s curious to see just how cyclical e iPhone has become. Have we gotten to the point where even non-tech consumers know roughly when a new iPhone is coming, and they decide …
The Innovator’s Curse
The Innovator’s Curse Something if a paradox from Horace Dediu: it would appear that the market value of repeated innovation is zero due to the assumption that success can’t be repeatable. But isn’t innovation supposedly valuable? One line of reasoning he only touches on briefly in the footnotes, but that is really at the core …
The price of the 5C
The price of the 5C Ben Evans on the one piece of information not leaked ahead of Apple’s announcement – the price of the 5C. He details out the careful balancing act that Apple must perform: price the phone at an aggressively low number and you’ll throw away profits in the US (because carrier subsidies …
App Developers Missing Out On Hispanic Market
App Developers Missing Out On Hispanic Market Shelly Kramer cites BiTE’s AdAge article and continues the theme that app brands are missing a huge opportunity to reach the underserved Hispanic market. In the past translation was a difficult, painful and entirely separate project whose cost was tough to justify. This is precisely why we built …
iOS game developer to offer IAP permanent unlock option | iMore
iOS game developer to offer IAP permanent unlock option | iMore A new take on In-App Purchase in a freemium game: this game lets you purchase unlimited money. No more nickel and dime-ing customers who enjoy your game. In addition, any other things you buy before buying the unlimited pack reduce the price by that …
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