microsoft

The 4 Forces Applied: Why Microsoft’s Conversion Tool Won’t Entice iOS Developers To Windows

Microsoft’s newly announced conversion tool for bringing iOS code to Windows will not be compelling enough to move developers over. The 4 Forces help explain why. The 4 Forces are a lens used to look at why people decide to change their behavior to use a new product or service. It is a wonderfully helpful …

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Google gets it from all sides

Mind the Gap This week, App Annie released its findings for the first part of 2015. The results aren’t surprising, but they are important. The revenue gap between iOS and Android is steadily growing, with iOS App Store revenue a full 70% higher than Google Play. These widely diverging figures are problematic for Google. Though …

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Reviews are In, HBO Now, Windows Phone RIP

Reviews, Reviews, and a Limit of ONE The hotly anticipated Apple Watch is about to come into our lives, and now that tech writers everywhere have gotten their hands on one…wrists on…you know what I mean, it’s time to see what they have to say. Resoundingly and unsurprisingly the watch is being touted as the …

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Apple Pay’s slow start, Microsoft buys, Politicians lie

Apple Pay is Everywhere….Sorta The advent of Apple Pay ushered in a new era of point-of-sale ease. Instead of fumbling around in your wallet for cash or credit cards, you can now just tap your phone (and soon, your watch) and the transaction is complete. But in spite of the cakewalk process, the adoption is …

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Apple Pay, competition watch, Phire glass, and Raspberri Pi

Oh steward, another cocktail please JetBlue announced this week that they’re adding in-flight Apple Pay functionality. That means no more wrangling with crumpled dollars in the bottom of your carry-on as you try to scrape up the $9 for that thimble-sized bloody mary. But even better, we hear that you’ll be able to upgrade your …

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Microsoft’s Rigidity has Scarred Them

Microsoft is by any estimation a successful company and at a $380B market cap nobody would suggest otherwise. But over the past few years I’ve watched them go from an indomitable force to a company struggling to maintain its position. Why? Vanity Fair did an in-depth examination of the catastrophic effect of Steve Ballmer’s reign, …

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Grand gestures, Samsung in the ring, Amazon says now.

Oh, we get it. It mutes. Around here we talk a lot about Jobs-to-be-Done; the theory that you must solve a customer’s real and ongoing problems. Now with that in mind, watch this Microsoft ad. Trust us, it’s SFW and won’t offend any sensibilities (other than your cinematic ones). That, my friends, is Microsoft’s latest …

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AT&T (again), CAPTCHA’s fall, Microsoft’s latest fails

Big business v. small town We’re starting to think that AT&T is a firm believer in the “all PR is good PR” theory, since this is the second time in a single week they’ve made headlines for pretty sketchy behavior. After Wednesday’s interesting admission that they’re moving ahead with expansion plans regardless of the outcome …

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