Sixteen years ago, in the early days of the App Store, we built an app called The Red Carpet. It let you follow the Oscar nominees, wrapped around an audacious hook: guess every winner correctly and win a million dollars. The contest was real. We’d secured a $1M policy from Lloyd’s of London, gotten bonded […]

In iOS development, there’s always been a fight over Controllers. The path of least resistance, when you have a piece of new logic to add, is to just throw it in the Controller. Every Apple WWDC for years would pretend this is how you add this new API. Drop in three lines, ship it. The […]

  The basics behind Clayton Christensen Jobs-to-be-done theory is that customers buy or “hire” products and services to do jobs. Some of those jobs are quite clear: I hire the metro to take me from point A to point B. But there are other jobs for which people might hire the metro: to be eco-friendly, […]

I recently talked about the importance of consistent branding in your mobile app design. Today I’ll talk about how equally vital it is that your branding be clear and consistent in the App Store as well. Franchisees: get ‘em in line If your brand has franchises, it’s essential that they adhere to the same mobile […]

Branding. You know, that thing you and your agency of record spent millions of dollars on so that everyone knows who you are – your name, your product, your essence. So if branding is so important, why are so many brands getting it wrong with their mobile apps? Today we’ll talk about mobile app branding […]

More brands and agencies are moving towards Agile as they realize the power, speed and efficiency of this process. But how does a product owner manage UX in an iterative environment where scope isn’t fixed? In traditional Waterfall methodology, wireframes and comps are created, internally review, edited, reviewed again, presented to the client, feedback collected, […]

Mobile represents new risks and unique attack vectors that require the focus of the whole organization, not just one team Underwriters Laboratories (UL) rates safes on the length of time it would take an attacker with normal tools to break in and steal your valuables. In addition, most safes are bolted to the floor from within the […]

How to perfect gamification in your app.   Gamification is one of the most popular buzzwords when discussing mobile app strategy. So what does it mean? Gamification is the application of game mechanics to non-game contexts, encouraging action and rewarding accomplishments. Over the past few years, more and more product owners have come to me asking […]