mobile
Unforgiven, Continued
Unforgiven, Continued Horace Deidu checks in on a phenomena he observed a while back. Any mobile phone vendor that has reported a loss in even just one quarter has never made it back to profitability. Of the 18 vendors this has been true of, 15 were acquired or merged and the remaining 3 are circling …
New Research: Mobile Advertising Driving Purchases at Unprecedented Rate
New Research: Mobile Advertising Driving Purchases at Unprecedented Rate Main findings: Mobile Devices Driving a Substantial Percentage of Overall Conversions Over the past year, the cross-industry conversion rate for mobile grew 28%. The industries with the highest mobile conversion rates were: Telecom at 37% (purchasing of new plans and devices) Retail at 35% (making a …
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Piecing Together Mobile Analytics Still Too Complicated For Most Brands
Piecing Together Mobile Analytics Still Too Complicated For Most Brands Forrester analyst Julie Ask “They spend less than 2% of their marketing and advertising budgets on mobile,” she writes. “The perception that mobile has limited business impact … causes ebusiness professionals to deprioritize mobile analytics.” We see this a lot at BiTE. Mobile has already …
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The (alleged) 13-inch iPad and the triumph of thin clients | stratēchery by Ben Thompson
The (alleged) 13-inch iPad and the triumph of thin clients | stratēchery by Ben Thompson Ben Thompson brings up iPads (and tangentially) smartphones as a triumph of thin clients. He is definitely on to something and this has been an ever increasing part of the way we (meaning the folks here at BiTE) think about …
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