mobile
Wearable, Global, Neutral
Intel Takes on Wearables There was a time not too long ago that Intel was synonymous with computers. If you had a PC, it came with a reassuring “Intel Inside” sticker, and if you had a Mac you were secretly embarrassed if you still had the PPC version. Fast-forward a few years, and the slow …
Why is Amazon Flailing?
With the disastrous release of Fire Phone and the utterly ignorable Echo, it seems Amazon has lost its way. The trouble started when Amazon forked Android to make Fire OS. While Android is technically open source, and anyone can take the code (AOSP) and build, there are limitations. AOSP gives you the basics, but it …
Apple Pay v. MCX
ApplePay v. MCX When Apple announced its ApplePay system for the iPhone 6, mobile apps were downloaded, consumers cheered, wallets were burned in protest (well, in spirit) and lone competing mobile-payment company MCX set about making sure ApplePay wouldn’t work in any of their consortium’s stores (no small names here, either – we’re talking WalMart, …
Why Mobile Apps Should be Seen as Products, Not One-Off Initiatives
Mobile apps are incredibly intentional media. Users must search the app store for your app, download it, open it and then return to it. If you’re asking a user to go through all that effort, there has to be a compelling reason for them to do so. If your app doesn’t have a clear goal, …
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How CTOs and Managers Can Help Their Engineers be Great at Mobile App Development
Provide the best tools, carve out time to learn, and remove distractions and obstacles. There’s an adage that to earn a small fortune in the stock market you only need one thing: start with a large one. Similarly, if you want your engineers to do great work, it’s a good idea to hire great engineers. …
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Using Libraries in Mobile App Development
Here’s how your reusable code can be made easier with libraries. If your organization has more than a single app or a number of common areas of functionality/APIs, you need to think of how to manage your codebase smarter by using reusable libraries. Too often libraries are thought of as exclusively open-source projects that solve …
How and Why Mobile Apps are Redefining Every Industry
When Steve Jobs announced the iPhone he made a bold claim, putting Multi-Touch in the same revolutionary interface category as the mouse and the iPod scroll wheel. Horace Dediu annotated the above image to indicate the huge markets that each of these interfaces enabled. Whole markets are being redefined in the context of mobile. CTOs …
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How to Help Your Customers Find Your Mobile App
Ensuring you’re not lost in a sea of apps. With over a million apps each in Apple’s App Store and Google Play discoverability gets harder every day. Today I’ll talk about a few simple ways you can help your customers find your app. Let’s go way back to the early days of digital marketing. The …
