mobile
Why Your Brand Must Translate Your Mobile App
Neglecting to translate your app is neglecting an opportunity engage your users in the language that’s relevant to them. It’s difficult to understand why a brand wouldn’t offer an app in the language their users speak, especially in a country where a full 20% of citizens are non-English speakers. Hispanics in particular are the demographic …
The Three Keys to Mobile App Success
There are now over 1.5 million apps on the App Store. With so much competing for your customers’ attention it takes even more to cement yourself into the top 10 or so apps that users turn to on a regular basis. 1. Build to the Platform Building to the platform means far more than just …
Is Your (Lack of) Mobile Strategy Fracturing Your Brand?
The key to a successful mobile app strategy is to build the fewest (yes, the fewest!) number of a highly branded, platform specific, well designed app(s) with the most high value features that solve your customers real problems. It takes a great deal of time, money and effort to get a user to go to …
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Why Android Fragmentation Isn’t a Problem (Anymore) in Developing Mobile Apps
Google has done a remarkable job solving the problem of development fragmentation with their implementation of Google Play Services. A Brief History The Android landscape was in a precarious position in terms of development. On the positive side, it was rapidly exploding with several manufacturers releasing a multitude of devices. This barrage of so many …
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App Store Curation: An Open Letter To Tim Cook
App Store Curation: An Open Letter To Tim Cook One has to admire JLG’s tenacity: He’s offered up this piece of advice as the App Store hit 250k, 500k, and 1 million apps. But his argument is sound. He calls on Apple to follow Michelin’s century-old idea and offer a highly opinionated, curated guide to …
Apple integrates LLVM compiler to boost WebKit JavaScript performance
Apple integrates LLVM compiler to boost WebKit JavaScript performance This is a bit technical, but we’ll distill it down a bit. There’s essentially three levels of computer code that can be executed: machine code (written directly in assembler), compiled code and interpreted code. Machine code is the fastest, but very hard for normal humans to …
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How clones, fear, sanitisation and free-to-play soured Apple’s iOS gaming revolution | Edge
How clones, fear, sanitisation and free-to-play soured Apple’s iOS gaming revolution | Edge Good overview on what saddens many of us about the current state of iOS games. What once was so promising and so brimming with new ideas and originality has now become a sea of clones and re-hashes. Absolute best quote, and a …
Apple – CarPlay
Apple – CarPlay Not a whole lot more information than we saw at WWDC but it’s nice to know it’s still moving. It’s promising to see the innovation of mobile phones finally coming to a car and it’s time we admit (at least in the US) that it’s almost certain a person buying a brand …
