performance


mikeash.com: Friday Q&A 2013-09-27: ARM64 and You

mikeash.com: Friday Q&A 2013-09-27: ARM64 and You This article by Mike Ash is probably a bit too technical for our more business minded followers. But it is an excellent rundown of what the 5s’ new 64-bit architecture achieves. Is it significantly faster? The usual “it depends” applies, but overall it offers some real performance advantages …

mikeash.com: Friday Q&A 2013-09-27: ARM64 and You Read More »


The “S” In iPhone 5S Stands For “Sensors”

The “S” In iPhone 5S Stands For “Sensors” Good post on the surprising potential of the sensors in the new 5s. The fingerprint sensor is, of course, quite intriguing as it unlocks easy access to a lot more security (setting a pass code is integral to the file-system encryption on the iPhone, yet few users …

The “S” In iPhone 5S Stands For “Sensors” Read More »


C is for Cognitive Illusion

C is for Cognitive Illusion Horace Deidu breaks down the segmentation of the iPhone now that the 5s and 5c have been fully revealed. Apple’s positioning was a bit of a surprise for everyone – showing that they can still be unexpected even when their supply chain leaks almost every physical detail of the new …

C is for Cognitive Illusion Read More »


The price of the 5C

The price of the 5C Ben Evans on the one piece of information not leaked ahead of Apple’s announcement – the price of the 5C. He details out the careful balancing act that Apple must perform: price the phone at an aggressively low number and you’ll throw away profits in the US (because carrier subsidies …

The price of the 5C Read More »


iPhone 5S release dates, specs keep pouring in

iPhone 5S release dates, specs keep pouring in Camera: Probably the most important feature for the consumer is a better camera. The latest speculation on the camera claims it will get a larger f/2.0 aperture (that would match the HTC One) with dual LED flash. If accurate, that aperture would be significantly larger than the iPhone 5’s. That …

iPhone 5S release dates, specs keep pouring in Read More »


Inside the technology behind iOS 7’s parallax effect | Macworld

Inside the technology behind iOS 7’s parallax effect | Macworld A good accompaniment to the earlier post about iOS 7’s computational expense is this rundown on just how parallax and perspective work on us visually. While it might seem to be a bit of a gimmick, the home screen parallax actually reinforces a key design …

Inside the technology behind iOS 7’s parallax effect | Macworld Read More »