shopping

In online shopping, touch appears to beat click – The Boston Globe

In online shopping, touch appears to beat click – The Boston Globe Boston Globe, reporting on a new study done by Boston College: “When consumers participating in the study reached out and touched an image on a touchscreen, the experience nearly rivaled their feelings of touching merchandise in a brick-and-mortar store, according to the measure …

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Mobile Taking Over E-Commerce

Mobile Taking Over E-Commerce More evidence that this year will be the year when mobile commerce explodes in the U.S. This year, eMarketer expects that mobile’s share of all holiday mcommerce will reach 16% – up from the firm’s previous prediction of a 15% share. This equates to $9.8 billion of the 61 Billion projected …

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Customize the Shopping Experience through Mobile Marketing – Business 2 Community

Customize the Shopping Experience through Mobile Marketing – Business 2 Community With 80% of consumers looking for a customized shopping experience, combined with the concern CMOs have for engaging customers, it is clear that new strategies are needed – and mobile should come to mind as an area with a great deal of potential.