shopping
Mobile Payments, Loyalty Programs and Your App
Brand agnostic consumers to loyalist customes. Loyalty programs are nothing new. 46% of consumers consider loyalty benefits when planning their purchases. What is new is the unprecedented ability to connect with your consumers at the point of sale using mobile to drive loyalty participation, engagement and ultimately, increase sales. According to mobile analytics firm …
Grand gestures, Samsung in the ring, Amazon says now.
Oh, we get it. It mutes. Around here we talk a lot about Jobs-to-be-Done; the theory that you must solve a customer’s real and ongoing problems. Now with that in mind, watch this Microsoft ad. Trust us, it’s SFW and won’t offend any sensibilities (other than your cinematic ones). That, my friends, is Microsoft’s latest …
Grand gestures, Samsung in the ring, Amazon says now. Read More »
Smartphones Give 69% a Better Shopping Experience
Smartphones Give 69% a Better Shopping Experience Retailers take note. We’ve been saying this for a while, 2014 will be the year that apps change retail. It would appear that consumers are already quite clear on the advantages, accordingly to a new study: “A majority (69%) of consumers said their smartphone was a critical tool …
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In online shopping, touch appears to beat click – The Boston Globe
In online shopping, touch appears to beat click – The Boston Globe Boston Globe, reporting on a new study done by Boston College: “When consumers participating in the study reached out and touched an image on a touchscreen, the experience nearly rivaled their feelings of touching merchandise in a brick-and-mortar store, according to the measure …
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Smartphones are making shopping more fun
Smartphones are making shopping more fun Shopping is getting even more fun and repackaged as entertainment. Mobile phones are being used as entertainment devices, relied on to fill short periods of empty time with engaging diversions. For many, shopping is what they like to do, and social shopping apps like Wanelo and Poshmark are seeing …
MediaPost Publications Subway Adding Mobile Payments to the Menu 10/03/2013
MediaPost Publications Subway Adding Mobile Payments to the Menu 10/03/2013 Subway is adding mobile payments to its apps – a big step by a big brand in the next front in mobile. Fast food or take out has always been about making it easy for a consumer to get their food and get out, and …
MediaPost Publications Subway Adding Mobile Payments to the Menu 10/03/2013 Read More »
Mobile Taking Over E-Commerce
Mobile Taking Over E-Commerce More evidence that this year will be the year when mobile commerce explodes in the U.S. This year, eMarketer expects that mobile’s share of all holiday mcommerce will reach 16% – up from the firm’s previous prediction of a 15% share. This equates to $9.8 billion of the 61 Billion projected …
Customize the Shopping Experience through Mobile Marketing – Business 2 Community
Customize the Shopping Experience through Mobile Marketing – Business 2 Community With 80% of consumers looking for a customized shopping experience, combined with the concern CMOs have for engaging customers, it is clear that new strategies are needed – and mobile should come to mind as an area with a great deal of potential.
