strategy


Quibi and the Brave New World of Mobile Entertainment

A few weeks ago we talked about the rapid advances in streaming and entertainment since the pandemic tightened its grip. And in that piece we spent a couple paragraphs dunking on the surreally bad non-starter of an idea that is Quibi. We have fun here. The thing is, we just couldn’t imagine a platform of […]


Why Mobile Apps Should be Seen as Products, Not One-Off Initiatives

Mobile apps are incredibly intentional media. Users must search the app store for your app, download it, open it and then return to it. If you’re asking a user to go through all that effort, there has to be a compelling reason for them to do so. If your app doesn’t have a clear goal, […]