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Strong mobile marketing builds relationship with customers through device: Urban Airship

Strong mobile marketing builds relationship with customers through device: Urban Airship A session of the  Mobile Marketing Summit: Holiday Focus 2013 event, aptly called “How brand leaders mature from responding to mobile booty calls to building real mobile relationships,” talks about how luxury marketers should move past the one-time connection with consumers and focus more on …

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New Research: Mobile Advertising Driving Purchases at Unprecedented Rate

New Research: Mobile Advertising Driving Purchases at Unprecedented Rate Main findings: Mobile Devices Driving a Substantial Percentage of Overall Conversions Over the past year, the cross-industry conversion rate for mobile grew 28%. The industries with the highest mobile conversion rates were: Telecom at 37% (purchasing of new plans and devices) Retail at 35% (making a …

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The (alleged) 13-inch iPad and the triumph of thin clients | stratēchery by Ben Thompson

The (alleged) 13-inch iPad and the triumph of thin clients | stratēchery by Ben Thompson Ben Thompson brings up iPads (and tangentially) smartphones as a triumph of thin clients. He is definitely on to something and this has been an ever increasing part of the way we (meaning the folks here at BiTE) think about …

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