teamwork
MediaPost Publications The CMO-CIO Disconnect: Stronger Collaboration Drives Digital Success
MediaPost Publications The CMO-CIO Disconnect: Stronger Collaboration Drives Digital Success Recent research shows that only one in every ten senior marketing and information technology executives believe that the Chief Marketing Officer (CMO) – Chief Information Officer (CIO) relationship and collaboration is at the right level. The CMO and CIO – who together control significant portions of the …
