useranalysis
How to Integrate Jobs-To-Be -Done and App Definition Statements into Your Mobile Strategy
As a strategist I’ve written a lot about Jobs-To-Be-Done. So if you’re reading this post you already know that customers don’t want the drills – they want the holes in the walls. But understanding the value in Jobs-To-Be-Done and App Definition Statements (ADS) and implementing these critical elements into your Mobile App development process …
How a Cucumber Helps Your Three Amigos Speak Pidgin
Mobile app development needs to move fast, which means using Agile and Agile user stories. Agile user stories typically follow the following format: As a __, I want to __, so that __. User stories are typically written by the Product Owner. In many cases, developers and QA resources are specifically excluded from this process. …
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Offshoring Your Mobile App Development Will Not Save You Money or Time
Offshoring may be attractive but it’s a dangerous choice. I lived in Hyderabad, India for six months managing a large telecommunications software project. During my 20+ year career I have worked with offshore developers from all across the world: India, Eastern Europe and South America. These experiences helped me come to understand why offshore projects …
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The Do’s and Don’ts of Jobs-to-be-Done and Your Mobile App Development
The central question of your mobile app development should be, “What job is the customer hiring my mobile app to do?” While this may seem like an obvious starting point, I have rarely seen companies employ the “getting the job done” test while developing their mobile app. Below are the “do’s” and “don’ts” to make …
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What Your Brand Can Learn from Free-to-Play Games
Wildly successful and designed to appear light and carefree, free-to-play (FTP) games are based on decades of research on why we consume and what compels us to purchase. These games may appear to be a highly successful island unto themselves providing limited insights for non-game brands. But if we take a closer look we can …
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The Evolution of Post-Amazon Retail and Your Mobile App Development
Three Ways Your Mobile App Can Help You Compete It’s hard to believe that retail giant Amazon only started in 1996. I remember when they were an interesting novelty, and now they dominate nearly every area of retail space from book publishing to food. 47% of shoppers said that online is their favorite place to …
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How Do You Test Mobile Apps for Android?
It’s a question I hear from nearly every client. So here are five ways to make that testing easier. There are thousands of variants of Android devices out there and your app will be run on an incredibly high number of them. There simply isn’t a way to test on every different flavor of device. But like …
Why Your Brand Must Translate Your Mobile App
Neglecting to translate your app is neglecting an opportunity engage your users in the language that’s relevant to them. It’s difficult to understand why a brand wouldn’t offer an app in the language their users speak, especially in a country where a full 20% of citizens are non-English speakers. Hispanics in particular are the demographic …
