useranalysis

How to Integrate Jobs-To-Be -Done and App Definition Statements into Your Mobile Strategy

  As a strategist I’ve written a lot about Jobs-To-Be-Done. So if you’re reading this post you already know that customers don’t want the drills – they want the holes in the walls. But understanding the value in Jobs-To-Be-Done and App Definition Statements (ADS) and implementing these critical elements into your Mobile App development process …

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Offshoring Your Mobile App Development Will Not Save You Money or Time

Offshoring may be attractive but it’s a dangerous choice.  I lived in Hyderabad, India for six months managing a large telecommunications software project. During my 20+ year career I have worked with offshore developers from all across the world: India, Eastern Europe and South America. These experiences helped me come to understand why offshore projects …

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The Do’s and Don’ts of Jobs-to-be-Done and Your Mobile App Development

The central question of your mobile app development should be, “What job is the customer hiring my mobile app to do?” While this may seem like an obvious starting point, I have rarely seen companies employ the “getting the job done” test while developing their mobile app. Below are the “do’s” and “don’ts” to make …

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