UX

How to Integrate Jobs-To-Be -Done and App Definition Statements into Your Mobile Strategy

  As a strategist I’ve written a lot about Jobs-To-Be-Done. So if you’re reading this post you already know that customers don’t want the drills – they want the holes in the walls. But understanding the value in Jobs-To-Be-Done and App Definition Statements (ADS) and implementing these critical elements into your Mobile App development process …

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Mobile Design Trends for 2015

Mobile is no longer a trend but the new standard. In 2014, mobile continued to pave its way to the forefront of the marketing, digital and consumer worlds. Mobile apps have greatly influenced design this past year and will continue to do so in 2015, with Apple and Google in the forefront of the design …

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How to Manage Your Agency’s Mobile App UX in an Agile Environment

More brands and agencies are moving towards Agile as they realize the power, speed and efficiency of this process. But how does a product owner manage UX in an iterative environment where scope isn’t fixed? In traditional Waterfall methodology, wireframes and comps are created, internally review, edited, reviewed again, presented to the client, feedback collected, …

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