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Mobile Design Trends for 2015
Mobile is no longer a trend but the new standard. In 2014, mobile continued to pave its way to the forefront of the marketing, digital and consumer worlds. Mobile apps have greatly influenced design this past year and will continue to do so in 2015, with Apple and Google in the forefront of the design …
How to Manage Your Agency’s Mobile App UX in an Agile Environment
More brands and agencies are moving towards Agile as they realize the power, speed and efficiency of this process. But how does a product owner manage UX in an iterative environment where scope isn’t fixed? In traditional Waterfall methodology, wireframes and comps are created, internally review, edited, reviewed again, presented to the client, feedback collected, …
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Gamification and Your Mobile App Development
How to perfect gamification in your app. Gamification is one of the most popular buzzwords when discussing mobile app strategy. So what does it mean? Gamification is the application of game mechanics to non-game contexts, encouraging action and rewarding accomplishments. Over the past few years, more and more product owners have come to me asking …
Three Things We Humans Are Terrible At And What It Means For Mobile App Development
Three pitfalls of self-delusion and how humility, flexibility, and knowledge can save your mobile app development project. 1. Multitasking The term “multitasking” came from my world of computer science. Doing multiple things at once can elusively make us feel as though we are multiplying our productivity, but the actual truth is pretty damning. While you …
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The war rages on, and “free” is just another word for something more to pay
He which hath no stomach to this fight, let him depart; his passport shall be made. The iOS/Android feud has always been intense. Coke v. Pepsi intense. Dodgers v. Giants intense. The most polite of your friends will let a disparaging comment fly if you switch from one platform to the other (as I recently …
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BDD/Cucumber Basics: Make Your Business Rules Concrete; Leave Your Implementation Details Abstract
Choosing the right level of concrete vs. abstract will help you derive the most value from Cucumber and BDD. I recently attended an amazing Cucumber workshop. During the training Aslak Hellesoy, the inventor of Cucumber, used a simple exercise to encourage people to make their examples more concrete. He would ask for someone to name …
Why is Amazon Flailing?
With the disastrous release of Fire Phone and the utterly ignorable Echo, it seems Amazon has lost its way. The trouble started when Amazon forked Android to make Fire OS. While Android is technically open source, and anyone can take the code (AOSP) and build, there are limitations. AOSP gives you the basics, but it …
Why Mobile Apps Should be Seen as Products, Not One-Off Initiatives
Mobile apps are incredibly intentional media. Users must search the app store for your app, download it, open it and then return to it. If you’re asking a user to go through all that effort, there has to be a compelling reason for them to do so. If your app doesn’t have a clear goal, …
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