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The Do’s and Don’ts of Jobs-to-be-Done and Your Mobile App Development
The central question of your mobile app development should be, “What job is the customer hiring my mobile app to do?” While this may seem like an obvious starting point, I have rarely seen companies employ the “getting the job done” test while developing their mobile app. Below are the “do’s” and “don’ts” to make …
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Making Your Mobile App and Mobile Website Work Together
Follow these two steps for a successful, holistic and cohesive mobile web and mobile app development strategy. Many brands see mobile web and apps as an either/or choice. Others try to mirror their app and mobile website or worse, withhold key features from one to help ‘encourage’ greater use of the other. All this is …
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Why Your App Shouldn’t Have the Kitchen Sink
How to keep your mobile app development targeted and successful. When creating a mobile app it can be tempting to include all the possible bells and whistles you can think of. But really, your app should remain simple and focused to be a success. Here are some key points to remember to keep your app …
Why Your Brand Must Translate Your Mobile App
Neglecting to translate your app is neglecting an opportunity engage your users in the language that’s relevant to them. It’s difficult to understand why a brand wouldn’t offer an app in the language their users speak, especially in a country where a full 20% of citizens are non-English speakers. Hispanics in particular are the demographic …
The Three Keys to Mobile App Success
There are now over 1.5 million apps on the App Store. With so much competing for your customers’ attention it takes even more to cement yourself into the top 10 or so apps that users turn to on a regular basis. 1. Build to the Platform Building to the platform means far more than just …
App Store Curation: An Open Letter To Tim Cook
App Store Curation: An Open Letter To Tim Cook One has to admire JLG’s tenacity: He’s offered up this piece of advice as the App Store hit 250k, 500k, and 1 million apps. But his argument is sound. He calls on Apple to follow Michelin’s century-old idea and offer a highly opinionated, curated guide to …
Apple integrates LLVM compiler to boost WebKit JavaScript performance
Apple integrates LLVM compiler to boost WebKit JavaScript performance This is a bit technical, but we’ll distill it down a bit. There’s essentially three levels of computer code that can be executed: machine code (written directly in assembler), compiled code and interpreted code. Machine code is the fastest, but very hard for normal humans to …
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Moonshot
Moonshot Horace Dediu on the iteration and “small wins” that drive a consumer product. Sometimes the big sweeping visions do actually foresee the future, but to do it in a way that wins, you have to be doing a new, useful job for your customers. It calls to mind Steve Jobs telling the shocking story …
