More brands and agencies are moving towards Agile as they realize the power, speed and efficiency of this process. But how does a product owner manage UX in an iterative environment where scope isn’t fixed? In traditional Waterfall methodology, wireframes and comps are created, internally review, edited, reviewed again, presented to the client, feedback collected, …

How to Manage Your Agency’s Mobile App UX in an Agile Environment Read More »

All too often brands forget that their mobile apps need the same careful and meticulous branding as any other of their advertising channels. Your brand works hard to maintain a consistent, well-defined identity, so users can easily recognize you, keep you top-of-mind and form a lasting relationship. But all too often brands forget that their …

Consistent Branding in Mobile App Development and Design Read More »