When will the European Union Five reach smartphone saturation?
Horace Dediu looks at the convergence of the US and EU5 smartphone markets and predicts we will reach saturation in about 2 years. Saturation here means that nearly (but not 100%) of adults who purchase their phone (eg not kids, and not employer-provided phones) will have some sort of smartphone.
We can draw a couple of quick conclusions on this. First, the biggest growth spurts are probably going to slow (again, US and EU5 – China et al will still be huge and growing fast). Second, users will be harder to come by since they must be poached from another platform rather than moved off of a feature phone. This means that the next two years are pretty critical for platform growth and that the platforms had better be ready to provide meaningful reasons for switching and protecting reasons for staying.
BiTE is a completely remote, distributed team. That’s not COVID-related; we’ve been that way since the day we hung out our virtual shingle. As the I-guess-we’re-in-the-second-wave-even-though-the-first-never-ended pandemic rages on, and more businesses move to remote work, we’re watching businesses struggle with the shift. And the infrastructure, too. Temporary outages are more and more common (in …
Los Angeles
750 N San Vicente Blvd
Suite: Red West 800
Los Angeles, CA 90069
(310) 935-1581
Montréal
1275 Avenue des Canadiens-de-Montréal, Montréal, QC H3B 0G4, Canada
(514) 900-4830
Minneapolis
225 South 6th St,
Minneapolis, MN 55402
(612) 800-0995
San Diego
600 B St.
San Diego, CA 92101
(612) 800-0995
© 2023 BiTE Interactive. All Rights Reserved.